Rare Photos of AVM Production’s founder Avichi Meiyappa Chettiar. AVM was born in Karaikudi on 28 July 1907 to father Avichi Chettiar and mother Lakshmi Achi. Avichi Chettiar owned a department store called AV & Sons which sold gramophone records.
AVM was born in the aristocratic Nagarathar community whose members had gained a fine reputation in the mercantile and money-lending business in the later half of the 19th century and early years of the 20th century.
At an early age, AVM envisioned better prospects in the trade of manufacturing records than simply selling them. Hence, he moved to Madras with his friends K.S. Narayan Iyengar and Subbaiah Chettiar and established a new firm called Saraswathi Stores on 9 September 1932.
This new firm also manufactured gramophone records apart from selling them. In this new venture, he got excellent support from the manager K.P. Varadachari and his lawyer friend Thoothukudi Govindachari Raghavachari. Some of AVM’s early productions were dramas on mythological subjects like Ramayanam.
The Family Of AV.Meiyappa Chettiar is a large one. He has 5 sons and 6 daughters born to his 2 wives Mrs Alamelu Meiyappan and Mrs Rajeswari Meiyappan
For Mrs Alamelu Meiyappan who passed way back in the year 1946 has 1 son and 5 daughters they are A.V.M.Palaniappan(late), Mrs Lakshmi(late), Mrs Valli (late), Mrs Sarasu, Mrs Muthu, Mrs Rukmani.
For Mrs Rajeswari Meiyappan who passed away on November 9th 2008 has 4 sons and 1 daughter they are A.V.M Murugan(late), A.V.M Kumaran, A.V.M saravanan, A.V.M Balasubramanian and daughter Mrs Meena Veerappan.