New Avengers Trailer Arrives – Marvel’s Avengers: Age of Ultron Trailer 2. Ultron returns to cause even more trouble for our heroes in another trailer for Marvel’s “Avengers: Age of Ultron,” in theaters May 1! ‘Avengers: Age Of Ultron’ Gets A Third Trailer. Okay, let’s give the inevitable complaint out of the way right now. Yes, this is the third Avengers: Age of Ultron trailer that Marvel and Walt Disney have released since the initial teaser leaked back on October 22nd, 2014.
That initial teaser, which was supposed to debut on October 28th before getting leaked online, was followed up by a slightly different variation on the same trailer which in turn dropped the morning of November 12th, 2014. So two months later to the day we get this third trailer, meaning that Walt Disney’s has put out three distinct full-length Avengers 2 trailers in 82 days, for an average of one trailer every 27 days.
At this rate, not counting a possible Super Bowl commercial in three weeks, we’ll get around seven trailers between October 22nd, 2014 and April 23rd, 2015. Now Avengers 2 trailers make for good clickbait, and I’ll take them as they are offered, but there is still a part of me that wishes Disney wouldn’t be so trigger-happy.
Now if every trailer was cut from the same general batch of footage, that would be one thing, but such a number of long-form teasers automatically mean that stuff that perhaps shouldn’t get spoiled will probably get spoiled.
Having said that, I can choose to be optimistic and hope for just maybe a Super Bowl commercial mostly from the footage we’ve already seen as of tonight and maybe a final trailer on April 3rd attached to Furious 7.
And yes, the irony of a trailer to an Avengers sequel debuting in the middle of a televised football game is not lost on me. But still, for a film that could go with a barebones teaser and little else and still flirt with a $200 million opening weekend, well, you’ve heard this rant before.
I promise I won’t spend the entirety of an Avengers 2 trailer article complaining about the existence of an Avengers 2 trailer, so let’s move on to something that I find incredibly exciting.
One thing I would like to focus on is the fact that this will be the eleventh film in the Marvel Cinematic Universe. If what we are getting is one long-form story that began with Iron Man on May 2nd, 2008 and ends with Avengers: Infinity War part II on May 3rd, 2019, then what we’re looking at is a 21-film long-form epic the likes of which we’ve never seen in motion picture history. I know it’s fashionable to hold up comic book movies as the root of all evil in Hollywood. But the level of ambition, scope, and scale that is being attempted is really the stuff that would make the protagonists of Martin Scorsese’s Hugo blow their lids with excitement.
I don’t want every film to be a big-budget comic book superhero spectacular, but I cannot help but be impressed at what Marvel is well-on-their way to pulling off, especially as someone who feared that long form franchise storytelling would end with Harry Potter and Saw as Hollywood became reboot-happy in the wake of The Amazing Spider-Man. I would argue, similar to how I defend Spielberg and Lucas against charges of wrecking Hollywood with Jaws and Star Wars, that the fault lies not in the trendsetters but rather in those who attempted to mimic said successes (even if to be honest we have yet to see any results of said mimicry, and yes I’m hopeful for what DC has up its sleeve).
Assuming the schedule that was established last October actually comes to pass relatively unscathed, we’re basically at the halfway point. And that’s what makes Avengers: Age of Ultron so exciting.It is literally smack-dab in the middle of the two halves of this cinematic tapestry, with ten films that preceded it and ten films that will follow it. The (I’m guessing) under/over 140-minute running time of Avengers: Age of Ultron will literally be the end of the beginning and the beginning of the end, similar to how Harry Potter and the Goblet of Fire served as a powerhouse mid-way point for the seven-book series. The notion that Avengers: Age of Ultron will serve as the finale to the first half of these Marvel movies and the beginning to however this thing “ends” makes the film far more exciting than if it were just The Avengers 2.
The trailer looks great, even if I didn’t need as much story as they are revealing and I didn’t need as many action beats as I’ve been offered this early in the game. But the marketing thus far has been far superior too much of what sold The Avengers three years ago, both in terms of the specific footage and the artistic choices being made. I don’t quite know what will happen in Avengers: Age of Ultron, and I sincerely hope I can avoid finding out between now and whenever I see the picture. So actors, writers, and executives, please try to avoid discussing what happens in Captain America: Civil War, Dr. Strange, or Thor: Ragnarok until after Avengers: Age of Ultron drops. I’m sold, and I imagine most of the general moviegoers are already onboard too.
Avengers: Age of Ultron, written and directed by Joss Whedon and starring Robert Downey, Jr., Chris Evans, Chris Hemsworth, Mark Ruffalo, Scarlett Johansson, Jeremy Renner, Aaron Johnson, Elizabeth Olsen, Samuel L. Jackson, and James Spader, opens in America on May 1st, 2015 in 2D, 3D, and IMAX 3D. As always, we’ll see.