Lenovo Instagram Post Hints at Ashton Kutcher Collaboration. Tech companies are increasingly turning to celebrities to help boost brand awareness for new products and services. And judging from a post to its Instagram account, Lenovo is also jumping on this trend.
The post, below, which features Ashton Kutcher sitting outside at a table in front of a Lenovo sign, appeared on Instagram Wednesday.
The actor will join Lenovo for a special event on Oct. 29, according to aBloomberg report published Tuesday.
While an endorsement from one of America’s most recognizable faces is definitely a coup for Beijing-based Lenovo, there is some irony in the fact that Kutcher starred as Apple’s late CEO Steve Jobs in the recent film Jobs.
Lenovo did not immediately respond to a request for comment. Have something to add to this story? Share it in the comments.